BG Website Intake — Drinalytics

Sections 1 and 3 are yours. Section 2 is written in plain language so you can forward it to the client as-is.
Required means the site will be incomplete without it. Nice to have is optional — but each one makes the site noticeably better.
Files go in Dropbox — the instructions are in Section 3. Written details can come however is easiest.

Passphrase

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The project

From Boston Graphics — all required

Required

Client business name

Domain the site will live at

Where the domain is registered & who can log in

New build or rebuild?

Package sold

Specific site map requested or promised?

Client needs a content management system to edit the site themselves

Target launch date

Nice to have

Hard deadlines behind it (ad campaign, season opening…)

Client details

From the client, via you

Required

Business name, exactly as it should appear

Including "LLC" or "Inc." or not. Best to match the Google Business listing exactly.

Don't publish the address (home-based / service-area only)

Phone number to publish

Email where contact-form submissions should go

Public display email (if different)

Business hours

License numbers

Trade/contractor license numbers — Massachusetts requires them on contractor advertising, and the website counts. Write "none" if not applicable.

Services — one per line, most important first

Towns/cities served — one per line, priority order

Home-base town

About the business

Year founded, owner name(s), a few sentences of story, and 2–3 things that set them apart.

Nice to have

Reviews — Google reviews link or favorite testimonials

Team — names, titles (photos go in Dropbox)

Credentials — certifications, awards, memberships, brands carried

Google Business Profile link

Social links

Offers — financing, coupons, seasonal specials

Common customer questions (5–10)

Tagline

Design assets

From Boston Graphics — formats matter here

Required

Dropbox folder for this client

Inside the shared Drinalytics folder, e.g. /Drinalytics/Acme Plumbing

Logo — vector (.ai/.eps/.svg) uploaded

Logo — white version uploaded

Page mockups — layered PSDs uploaded

Fonts — names/files provided

Colors — production hex codes provided

Photos — full-res originals uploaded

No mockups for this one

Why layered PSDs matter

We don't rebuild comps by eye — we read them as data. A layered PSD gives us the exact fonts, sizes, letter-spacing, colors, and spacing straight from each layer, so the build matches the design precisely and revision rounds shrink.

For that to work: keep text layers live (not rasterized or flattened), keep logos and icons as smart objects, and tell us the design width the comp was built at. And if the production fonts or colors are meant to differ from what's in the comp, say so — otherwise we build exactly what the file says.

Nice to have

Anything that needs explaining

Delivering the files

Make a folder for the client inside the shared Drinalytics folder — one folder per client, named after the business:

Drinalytics/
  └─ Client Name/
      ├─ mockups/ — layered PSDs
      ├─ logo/ — vector files, color + white
      ├─ fonts/ — font files, if not Google Fonts
      ├─ photos/ — full-res originals, client + stock
      ├─ brand/ — brand guide, hex/font specs
      └─ content/ — copy docs, client answers, notes

Originals only — full-size files, no compression, no "web versions"; we handle all web optimization. Name files descriptively — hero-photo-truck.jpg beats IMG_4821.jpg.

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